String Taste

We proposed String Taste, two words that bridge guitar strings with tasting culture. It was bold enough to own both worlds without explaining either. The identity had to feel handcrafted and genuine, something that speaks to both guitar collectors browsing rare instruments and regulars picking up their morning flat white. The name came from a simple thought: what connects a guitar string to a coffee cup? The ritual. The craft. The taste. Once we had that, the whole brand clicked into place.

Adrian and Stephanie planned to serve regular coffee. We suggested going specialty. Different roasters. Different positioning. Different customers. We helped find a local specialty roaster, had input on the interior, and helped choose the Zabłocie location in Krakow. Not because we were asked to, but because we cared about the outcome.

Three years later they outgrew the space and moved to a bigger location. The coffee side became as strong as the guitars, maybe stronger. That doesn't happen when you just build a website.

String Taste sells vintage and boutique electric guitars to collectors around the world. The Shopify store had to match that: detailed product pages that tell the story of each instrument, customer reviews that build trust internationally, and a checkout experience that works from Krakow to California.

We chose Shopify for its international capabilities and built a custom store that feels like walking into the boutique, just digital.